St. Basil’s is one of Australia’s leading aged care providers. For their latest campaign, they wanted to move away from the cold, clinical tone that often defines the category. So we created Live Well with St. Basil’s, a campaign that brought warmth, personality, and a sense of life to the forefront, all grounded in their new Model of Care. The visual style was bold yet organic, reinforcing their values and helping the brand feel more human, approachable, and full of heart.

We brought this to life across a full suite of materials: brochures, guidebooks, social content, banners, and flyers, each piece designed to feel helpful, human, and hopeful. The campaign launched nationally and became the foundation for St. Basil’s evolving brand toolkit.