Launching a tropical taste from a not-so-tropical place.

For the Hazee - Hazy Pale Ale campaign, we brought the "tropical vacation in a can" concept to life, playfully nodding to the irony of a tropical beer brewed in Canberra. Through bold colors, styled photography, and digital assets, the campaign captured Hazee’s refreshing, carefree vibe and created a memorable launch for BentSpoke’s latest creation.