Sport became a powerful metaphor for Nurofen Zavance, moments like a cricketer hitting the winning run or a footy player scoring a crucial goal mirrored the fast, targeted relief of the product.
We developed the brand’s first locally produced campaign, capturing suburban sports teams in raw, high-energy moments, all in unpredictable Aussie weather.

Working closely with Nurofen’s creative team and 3D artists, we brought the iconic liquid explosion brand asset to life, transforming cricket balls and footy boots into bold, dynamic 3D animations. Alongside the hero animation, we created a suite of social and OOH assets that blended 3D elements with striking stills direction, delivering brand consistency and standout results.