For Daikin's summer campaign, we brought their brand promise "Perfecting the Air" to life by creating something bigger than an ad. We built a world. A Daikin world.

The world we created had to feel clean, serene and immersive, like breathing in the crispest and purest air, straight from the Alps and into your lounge room. An oasis.

To bring this world to life, we shot in a virtual studio and combined Unreal Engine environments with practical effects to craft a visual world that is tactile and tangible. As part of the art director team, I worked closely with the director, the 3D artists, DOP, and set designers to lock in the visual direction from day one. From rough sketches to mockups to final on-set tweaks, we obsessed over every detail to make sure everything felt cohesive, on screen and beyond.

The spot was directed by Kevin Lin and the integrated campaign rolled out seamlessly across TV, digital, OOH and social.